| 11 May 2005, Cirencester, UK. Elearnity, Europe’s leading independent Learning Analyst, today announced research concluding that large corporate adopters are changing their approach and contractual commitments for generic e-learning content to better focus the value proposition. Based on analysis of background research discussions together with conclusions from a recent Elearnity Forum corporate roundtable on E-learning Content, Elearnity has concluded that whilst vendors have largely focused on growing the breadth of their curriculum through acquisition and expansion of catalogue, big catalogues are seemingly not the primary drivers of usage and value for corporates. Elearnity analysis of corporate activity is showing:
- Greater focus on driving high recurrent usage around a narrow set of generic titles; often linked to specific major business projects or changes, which may cycled over time
- Rapid growth in adoption of non-traditional forms of e-learning content, particularly on-line reference material, driven by significant increases in perceived relevance and value from an often e-learning skeptical audience
- More focus on industry-specific (vertical) or job-role-specific (horizontal) content, often from niche providers with a proven understanding and brand in their niche
- Increased desire for flexible adoption of e-learning content, embedded within mainstream learning programmes (the so-called ‘trend to blend’)
These changes are linked to increasing maturity of experience of generic e-learning within corporate learning and e-learning managers, as well as increased innovation and competition from the vendors.
“Many organisations are still struggling to achieve expected usage levels from their generic e-learning” Said David Wilson, eLearnity’s founder and Managing Director. “This represents a continued challenge to the commercial basis of purchasing content, linked to a more-targeted value proposition. Corporate preference is towards shorter-term, more targeted contracts linked more directly to actual needs and usage.” He also added that “Although vendors may be resistant to this trend, we believe the reality of market competition is forcing their increasing compliance.”
Further conclusions from this research including associated trends and implications are available from Elaine Wilson by email at elainew@elearnity.com.
About eLearnity
Formed in 1996, Elearnity is Europe’s leading independent learning analyst with a track record of providing strategic advice, best practice research and expert consultancy to major corporations in the UK and Europe. Elearnity provides expert independent advice on learning and e-learning best practice, strategic market analysis, and independent advisory consultancy, supported by in-depth research and independent market and vendor profiling. Key topic areas include: learning and e-learning strategy, impact of learning and ROI, blended learning, enterprise learning management, leadership development, collaborative learning and other key areas of corporate learning. Customers include: BAA, B&Q, BP, BT, Cable & Wireless, Coca-Cola Enterprises Europe, HSBC, Marks & Spencer, Marsh, PricewaterhouseCoopers, Royal Bank of Scotland, Unilever and Vodafone.
ENDS
Press contact details:
Elaine Wilson
Tel: +44 (0)20 7917 1870
Fax: +44 (0)20 7917 1871
Email: elainew@elearnity.com | eLearnity limited
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