Cobent announced the appointment of Wai-Bin Lai as VP of Sales APAC. This hire is part of Cobent's strategic plans to expand into the Asia-Pacific region, building on its success in the US and European markets.
Wai-Bin will be responsible for managing and developing new business opportunities and partner relationships within the area for Cobent's enterprise Learning Management System (LMS) and related compliance training software offerings.
Cobent's CEO, Howard Sears commented "Cobent has continued to see steady demand for compliance training management at the global level, as such we are pleased to have Wai-Bin join the team to assist our expansion efforts across the APAC region."
Experienced in selling business transformation and change management enterprise software solutions to global Fortune 500 companies for over 10 years, Wai-Bin brings an in-depth understanding of sales strategies across all industry sectors. Prior to joining Cobent, Wai-Bin was the Regional Sales Manager of APAC at Assima PLC and successfully helped the company establish an international network that was key to driving revenue growth.
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